Discuss the role of social influence processes in social change
- Created by: katie_toots_
- Created on: 24-03-19 17:52
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- One social influence process is minority influence.
- However it is thought that the move made by minority influence is very gradual.
- An example is the suffragette movement.
- This is because people tend to conform to the majority, Therefore majority influence is more latent than diresct, meaning it creates potential for change rather than actually causing change.
- There is another limitation to social change through minority influence.
- The minority may be seen as devient due to taking an opposing view to the majority.
- This means that the majority will have very little impact due to majority focusing on the source of the message rather than the actual message.
- This means minorities face not only the challenge of changing majorities view but also be seen as devient.
- The other social influence process is through majoirty influence.
- The way that this occurs is through social norm intervention.
- An example of a social norms intervention is the…
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