Discuss research into minority influence

One behavioural style that effects minority influence is commitment. This is when the minority is dedicated to a particulare cause or activity.
However, it is thought that commitment can only change majority view at a tipping point.
Researchers developed a computor model of a social network where individuals chat with eachother. Each individual held a traditional point of view, but where open to other opinions. Then people with a different point of view, who were comitted and consistent. If the speaker held the same view as the listener, they reinforced they're view. If two people in a row held the new idea, the individual changed their view.
They found the tipping point for commitment to change majoirty view is 10% of the individuals to be commited opinion holders.

Another behavioural style for changing majoirty influence is consistency.
This is when the minority provides a stable view for a period of time, and agreement over all of the majority.
Wood et al carried out a meta-analysis of studies into minority influence and found that the majorities that had the most affect where the ones who were especially consistent in their view.

Another behavioural style is flexibility.
This is a willingness to be flexible and to compromise when expressing a posistion. Mugny suggested that flexibility is better at changing the majoirty posistion…

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