Digital products

The purpose of digital products

The purpose of digital products is to: advertise, persuade, entertain and influence.

Digital products are developped for a range of different purposes, in some cases more than one, and in some cases the origional purpose may expand/change over time. Several digital products and services utilise a combination of other digital products. This is called convergence.

All digital products have a purpose, or purposes, and all digital products have a range of key features.

Examples of digital products

Facebook is a social utility that helps people communicate and connect with their friends, family and others. Started in February 2004, by a Harvard University student, initially, to be used just by students studying at Harvard... but since its start it has expanded to other universities and schools and now to anybody over the age of 13. The website currently has…