Description of the Multi- Store Model of Memory

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  Duration Capacity Encoding Sensory Memory Milliseconds Large, e.g. information at the eyes Visual at the eyes, acoustic at the ears Short Term Memory Seconds/ minutes Limited to around 4-7 chunks Usually acoustic Long Term Memory Potentially forever Potentially unlimited Usually semantic (meaning)

  • Sensory Memory- is where the information at senses is stored. We are constantly receiving information from the senses but they rarely get attention. The information only remains in the store for a very brief period. If a person's attention is focussed on the sensory store the data is then transferred to the SM.

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