Description of the Multi- Store Model of Memory

  Duration Capacity Encoding Sensory Memory Milliseconds Large, e.g. information at the eyes Visual at the eyes, acoustic at the ears Short Term Memory Seconds/ minutes Limited to around 4-7 chunks Usually acoustic Long Term Memory Potentially forever Potentially unlimited Usually semantic (meaning)

• Sensory Memory- is where the information at senses is stored. We are constantly receiving information from the senses but they rarely get attention. The information only remains in the store for a very brief period. If a person's attention is focussed on the sensory store the data is then transferred to the SM.…