Deindividuation

Deindividuation 

Definition: The process of decreased self-assessment and awareness in situations where identification of an individual is difficult if not impossible (aqa psychology A)

E.g. Football supporter in a large crowd of supporters= deindividuated 

Group situation--> inhibitions reduce--> change in normal standards of behaviour 

Zimbardo (1969) - effect of reduced inhibitions

• Female undergraduates (study of learning) 
• Milgrams studay (very similar)
• Half female participants large laboratory coat and hoods covering their faces (they didn't have a name= deindividuated group 
• Other half= normal clothes+ name badges 
• told that the student was 'honest, conceited…