Daily Mirror - Audience

  • Tabloid newspaper: is smaller and more compact in size. They also tend to focus on lighter news e.g. celebrity gossip
  • Target audience: working class (C2-E), 15-34 yrs
  • owned by Reach Plc
  • founded in 1903
  • just over half a million on print circulation - 509,000 (2019)
  • Introduction: effect of the concentration of ownership is that the global media market is increasingly dominated by a samll number if western conglomerates. It is clear that ownership can help dominate the newspaper industry
  • tabloid…


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