culture & relationships

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AO1- Culture Differences

  • Moghaddam> western=individualistic(based on indv needs)

                     non-western=collectivist(based on group needs)

  • western=voluntary due to greater mobility/urban areas
  • non-western= non voluntary due to less mobility/less urban

AO2- Key Studies

  1. Hsu
  • key diff=concept of chnage viewed
  • USA value change and say it is best way for society to develop.
  • China value tradition
  • see relationships as permanent whilst USA are more acceptable with new relationships. 



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