Understanding mission statements, aims and objectives.
Mission statement - qualitative statement of organisations aims. Lagnuage intended to mitive employees and convince customers, suppliers, and those outside of the business of its sincerity and commitment.
Corporate aims - long term intentions of a business. Determine they wain in which a business will develop, proving common purpose for everyone to work towards. Helps build team spirit and encourage commitment.
Corporate objectives - medium to long term targets that must be achieved in order to meet the stated…