Corporate aims and objectives

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Understanding mission statements, aims and objectives. 

Mission statement - qualitative statement of organisations aims. Lagnuage intended to mitive employees and convince customers, suppliers, and those outside of the business of its sincerity and commitment. 

Corporate aims - long term intentions of a business. Determine they wain in which a business will develop, proving common purpose for everyone to work towards. Helps build team spirit and encourage commitment.

Corporate objectives - medium to long term targets that must be achieved in order to meet the stated


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