Core Study: Terry (2005)

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Aim:

To show that a person's memory is affected by factors such as space and time.

Procedure:

  • Included 39 student participants
  • Repeated measures design
  • The apparatus used included tv adverts, pen and paper
  • The independent variable was whether the participants recalled the commercials immediately after they were presented or whether they recalled it after a delay
  • The dependent variable was how many brand names thay could recall

 

Method:

1. The commercials were shown in groups of 15 to the participants

2. They were asked to recall the commercials immediately after

3. The participants were shown different commercials in

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