Core Study: Terry (2005)

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To show that a person's memory is affected by factors such as space and time.


  • Included 39 student participants
  • Repeated measures design
  • The apparatus used included tv adverts, pen and paper
  • The independent variable was whether the participants recalled the commercials immediately after they were presented or whether they recalled it after a delay
  • The dependent variable was how many brand names thay could recall



1. The commercials were shown in groups of 15 to the participants

2. They were asked to recall the commercials immediately after

3. The participants were shown different commercials in


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