conformity (majority influence)

?

Conformity (majority influence)

Types of conformity

Kelman 1958

Compliance:  Going along with others to gain their approval or avoid their disapproval

Internalisation: Going along with others because you have accepted their point of view because it is consistent with their own

Compliance

·         Identification with the majority is desirable, rather than being rejected.

·         Public compliance occurs with little or no private attitude change

Internalisation

·         When exposed to others opinions this makes individuals question their own views to identify whether they are correct or if the others are correct

·         If they doubt their own opinion then they usually submit to the groups belief, convincing themselves that they are incorrect and the others are correct

·         They except and agree with the others views both publicly and privately

 

The difference between compliance and internalisation

Motivating factors

If the primary motivation

Comments

No comments have yet been made