conformity (majority influence)

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Conformity (majority influence)

Types of conformity

Kelman 1958

Compliance:  Going along with others to gain their approval or avoid their disapproval

Internalisation: Going along with others because you have accepted their point of view because it is consistent with their own


·         Identification with the majority is desirable, rather than being rejected.

·         Public compliance occurs with little or no private attitude change


·         When exposed to others opinions this makes individuals question their own views to identify whether they are correct or if the others are correct

·         If they doubt their own opinion then they usually submit to the groups belief, convincing themselves that they are incorrect and the others are correct

·         They except and agree with the others views both publicly and privately


The difference between compliance and internalisation

Motivating factors

If the primary motivation


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