conformity (majority influence)
- Created by: Emily Lousie Winslade
- Created on: 26-04-15 20:10
Conformity (majority influence)
Types of conformity
Kelman 1958
Compliance: Going along with others to gain their approval or avoid their disapproval
Internalisation: Going along with others because you have accepted their point of view because it is consistent with their own
Compliance
· Identification with the majority is desirable, rather than being rejected.
· Public compliance occurs with little or no private attitude change
Internalisation
· When exposed to others opinions this makes individuals question their own views to identify whether they are correct or if the others are correct
· If they doubt their own opinion then they usually submit to the groups belief, convincing themselves that they are incorrect and the others are correct
· They except and agree with the others views both publicly and privately
The difference between compliance and internalisation
Motivating factors
If the primary motivation…
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