Conformity: Types and explanations

  • Conformity: types and explanations:
  • AO1:
  • Types of conformity:
  • Internalisation - When a person genuinely accepts group norms. It results in private as well. as public change in opinions/behaviours.The change is more likely to be permanent and persist in the absence of group members because attitudes have become part of how the person thinks (internalised). 
  • Identification - When we identify with a group that we value, we want to become part of it. We publically change our opinions/behaviour, even if we don't privately agree with everything the group stands for. 
  • Compliance - Involves 'going along with others in public', but privately not changing our opinions/behaviour. This results in only a superficial change and the opinion/behaviour stops as soon as group pressure ceases. 
  • Explanations for conformity:
  • Informative social influence (ISI):
  • ISI is about information, a desire to be right. Often we are uncertain about what behaviour or beliefs are right or wrong. You may not know the answer to a question in class, but if most of the other students agree then you go along with them because you fell they are probably right. ISI is a cognitive process - people generally want to be right. ISI is most likely to occur in situations which are new or where there is some ambiguity, so it isn't clear what is right. Itmay happen when decisions need to be made quickly, and when one person or group is regarded as being more expert. 
  • Normative social influence (NSI):
  • NSI is about norms, a desire to behave like others and not look foolish. NSI concerns


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