3 Types of Conformity (In order of strength):
Compliance - Publically conforming to behaviour / views of the group, but privatley mainting your own views.
Identification - Publically and privatley adjusting your behaviour / views when the group are around.
Internalisation - A total change in beliefes / behaviourboth privatley and publically after the individual has made up their own mind once being exposed to the groups views.
When would you comply?
If you just simply want to fit in with the group.
When would you identifty?
A combination of wanting to…