Conformity

Types of Conformity:

1. Compliance - conforming simply because of expectations and with no convictions e.g. a supporter finds themselves in with the wrong fans so starts supporting the wrong team

2. Identification - conforming with conviction while with a relative group but not while away from them e.g. a gang member who acts 'hard' when with the gang but goes home and washes up

3. Internalisation - conformity with complete conviction e.g. someone who completely converts to a religion

Explanations of Conformity:

Deutsch & Gerard (1995) developed a two…