Communicating with customers:

COMMUNICATING WITH CUSTOMERS:

Communication Methods:

- Branch

- Online Banking

- Telephone Banking

- Postal Banking

- Mobile Banking

Branch:

The most natural and traditional form of banking.

Ability to access all services that are offered by the bank.

Offers a personal service that customers feel reassured with.

Can mean travelling to a branch as may have closed.

Time-consuming on branches tend to be busy.

Online Banking:

Quick and easy method of banking.

Offers instant data that is near the line.

Access to a wide range of services and application processes.

Concerns over the security of using mobile applications.

Having to have access to the internet and a personal computer.

Less personal than visiting a branch and lacks some of the features…