- The Olympics in Los Angeles, 1984, where the turning point for the start of commercialisation.
- The person responsible for the start of commercialisation was Peter Ueberroth. He was the organiser of the 1984 Olympics.
- Ueberroth brought in companies to invest in the Olympic Games, and as a result there was more money available, therefore there was better facilities available.
- The '84 Olympics were the first privately financed Games, in which there was a $250 million surplus, which was used to support youth and sports activities throughout the USA.
- The Olympic Partner (TOP) programme is a group of companies that sponsor the Olympics and have bought the right to display the Olympic logo.
- Examples of such companies are Coca-Cola and McDonalds.
- The Golden Triangle shows how commercialisation can happen.
- Increasing TV commercialisation, as TV rights are paid for by companies
Arguements about Commercialisation
- Some argue that it is a good thing and that it has improved/'saved…