The principles of Cognitive level of analysis are: humans are information process; mind can be studied scientifically and Social and cultural features influence our cognitive process.
number 1: humans are information processors
in 1986 Atkinson and Shiffrom found out the multistore model of memory. which was divided in STM and LTM. Duration - seconds - seconds,minutes - days, months, years
Capacity is unlimited
Encoding - Acoustic-visual - language , logic
number 2: Mind can be studied scientifically
the stroop effect in 1935.
purpose: how the brain processes information.
aim: to demonstrate the effects of interference, processing speed and how brain works.
the I V…