Cognitive approach (information processing)

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  • Created by: sainab
  • Created on: 30-05-10 08:36

The cognitive approach sees events within the person as being at least as important as environmental stimuli in the understanding of behaviour. These events within the individual are described as mediators, because they come between stimulus and response. Thinking process like the memory, problem solving, attention, perception and language are all based on mediators.

Key assumptions

· Humans do not passively response to the environment they actively process information

· Human information processing is similar to the way computer processes information, trough a sequence from input to output.

Computational models

This approach links the mind to a commuter. This is known as the computer analogy. As with computers, information (based on our perceptions) is put into the system, stored, processed later retrieved the output is behaviour. Encoding information from the environment transformation of…


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