Cognitive approach evaluation

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Strengths:

- Scientific & objective methods: approach has always emplyed highly controlled methods of study - use of lab studies produced reliable, objective data. Emergence of cognitive neuroscience enabled biology & cognitive psychology to come together - establishing credible scientific bias.

Real-life application: cognitive psychology made important contributions to the AI field & the development of 'thinking machines', (robots) exciting advances that may revoluntionise how we live in the future. 

Weaknesses:

Machine reductionism: ignores the

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