COCA COLA TNC

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  • Created by: hxudndjd
  • Created on: 20-04-18 09:47
  • One of the largest brands in the world
  • Sold in 200 countries (pretty much the whole world)
  • Generates US$45billion a year
  • Almost every person in the world has tried the drink
  • 2015 - rated as one of the most valuable brands behind Google and Apple
  • Shareholders have received 53yrs of consecutive dividend (bonus) increases
  • Marketing, investment and strategic worldwide acquisitions have helped the brand grow in strength.
  • Has a 25.9% market share in the soft drinks market meaning 94% of the world population recognise the logo
  • 1.9 billion beverages are served per day 
  • Brand value = US$79billion
  • Offers more than 2,800 beverages
  • The Coca Cola company develops products, produces related marketing and advertising programmes and sells syrup concentrate to Coca Cola Enterprises and other bottlers
  • Coca Cola Enterprises manages a network of apporximately 84,000 suppliers of goods and services ranging from large international companies to small local suppliers
  • It contributes to the economic stability of each community by paying taxes to governments, employing local people, paying suppliers for goods, services and capital equipment and supporting community investment programmes
  • In more than 800 plants

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