COCA COLA TNC
- Created by: hxudndjd
- Created on: 20-04-18 09:47
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- One of the largest brands in the world
- Sold in 200 countries (pretty much the whole world)
- Generates US$45billion a year
- Almost every person in the world has tried the drink
- 2015 - rated as one of the most valuable brands behind Google and Apple
- Shareholders have received 53yrs of consecutive dividend (bonus) increases
- Marketing, investment and strategic worldwide acquisitions have helped the brand grow in strength.
- Has a 25.9% market share in the soft drinks market meaning 94% of the world population recognise the logo
- 1.9 billion beverages are served per day
- Brand value = US$79billion
- Offers more than 2,800 beverages
- The Coca Cola company develops products, produces related marketing and advertising programmes and sells syrup concentrate to Coca Cola Enterprises and other bottlers
- Coca Cola Enterprises manages a network of apporximately 84,000 suppliers of goods and services ranging from large international companies to small local suppliers
- It contributes to the economic stability of each community by paying taxes to governments, employing local people, paying suppliers for goods, services and capital equipment and supporting community investment programmes
- In more than 800 plants…
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