Chapter 2 notes - BUSS3 - Understanding financial objectives - A2 AQA Business Studies Unit 3
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CHAPTER 2 UNDERSTANDING THE FINANCIAL OBJECTIVES
Types of financial objective
Cash-flow targets:
ü Maintain a minimum closing monthly cash balance
ü Reducing the bank overdraft by a certain amount by the end of the year
ü Creating a more even spread of sales revenue
ü Spreading its costs more evenly
ü Achieving a certain level of liquid, non-cash items
ü Raising certain levels of cash at a particular point in time
ü Setting contingency fund levels
Cost minimisation
A business that reduces its costs can benefit in two ways:
o Keep price the same and have higher profit margins
o Reduce the price so that can attract more customers
Examples of cost minimisation objectives include:
ü Achieving a certain cost reduction in the purchase of raw materials
ü Reducing wage costs per unit
ü Lowering wastage levels
ü Relocating to a “least-cost” site
ü Reducing the cost per thousand customers (CPT) of the business’s promotion and advertising
ü Improving the efficiency of production by reducing variable costs per unit
However, reducing costs can mean: lower quality, replacing of staff, high short-term cost
ROCE targets
Success of a business is demonstrated by the profit levels, and the size of the business.
Capital employed: the measure of the value of the resources used by a company.
ROCE (%) = Operating profit ÷ capital employed X 100
Three types of ROCE objectives:
ü Achieve a ROCE that exceeds the level recorded in the previous year by a %
ü Achieve a ROCE that compares favourably with the average ROCE achieved in the UK
ü Achieve a ROCE that exceeds the level of a particular competitor or group of competitors
Shareholders’ returns
A business must satisfy the needs of its owners/shareholders
Examples of objectives that meet shareholders’ needs are:
ü A high dividend per share
ü A high dividend yield
ü Increasing the share price
ü High earnings per share
Other financial objectives:
ü Sales maximisation
ü Liquidity and gearing targets
ü Financial objectives for individual projects – (e.g. payback period)
ü Financial efficiency targets
Reasons for setting financial objectives:
v Act as a focus for decision making
v Provide something to measure your success against
v Improve efficiency
v Improve coordination – common purpose
v Allow shareholders to assess whether the business is going to provide a worthwhile investment
v Enable outside organisations to see the financial viability of the business.
Assessing internal influences on financial objectives:
Ø Corporate objectives
Ø Finance – money makes money
Ø HR – efforts, skills, recruitment, training, profitability
Ø Operational – efficiency, quality, cost
Ø Resources available – premises, brand names, quality
Ø Nature of the product
Assessing external influences on financial objectives:
Ø Political
Ø Economic - recession
Ø Social – expectations, trends
Ø Technological
Ø Legal
Ø Environmental
Ø Market
Ø Competitors
Ø Suppliers
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