Chapter 1 - Introduction to e-commerce: 1.1

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  • Created by: jkav
  • Created on: 23-04-18 01:31

The first thirty seconds: why you should study e-commerce

The rapid growth and change that has occurred in the first two decades of e-commerce represents just the beginning - what could be called the first 30 seconds of the e-commerce revolution. Technology continues to evolve at exponential rates. This underlying ferment presents entrepreneurs with new opportunities to create new business models and businesses in traditional industries and in the process, disrupt and in some instances, destroy existing business models and firms.

Improvements in underlying information technologies and continuing entrepreneurial innovation in business and marketing promise as much change in the next decade as was seen in the previous two decades. The twenty-first century will be the age of digitally enabled social and commercial life, the outlines of which we can still only barely perceive at this time. Analysits estimate that by 2020, U.S. consumers will be spending around $933 billion and businesses around…

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