Case Study- Glasgow (Retail and Culture)

Reasons to rebrand

• depopulation, population went from 1.1m to 600,000.
• dereliction and deindustrialisation as ship building (41 yards down to 3), chemical and engineering work went abroad leaving people unemployed and empty buildings.
• degeneration as people moved out to look for work (20,000 jobs lost per annum)

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