Case Study- The Butler Model

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Located in the north-west  of England, Blackpool became a major tourist centre during the 19th century to serve the inhabitants of northern industrial towns. Factory workers can now travel by train to a nearby coast.

However, in the 20th century the average income increased, people tended to prefer holidays abroad with package holidayscreating greater competition for seaside resorts. The weather in England is unreliable, a disadvantage. As one of the larger towns, Blackpool attracted some private investments and local authority grants to upgrade hotels, turn outdoor pools into indoor leisure centres and increasing car-parking provision.


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