capacity and encoding of memory

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Duration - how long memory lasts before it is no longer available

Capacity - how much can be held in a particular place

Encoding - the way that information is changed so that it can be stored in memory

Acoustic encoding - involves coding information in terms of the way it sounds

Semantic encoding - involves coding information in terms of its meaning

Baddeley tested the effects of acoustic and semantic similarity on short and long term recall.

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