BUSS4 Daimler Chrysler Merger

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Daimler is the 13th largest car manufacturer in the world and is Germanys largest industrial group. At the time of the merger in 1997, Daimler Benz (as it was known) had just 1% share of the US market, was incredibly labour intensive in its production methods and lacked the economies of scale that leading car manufacturers enjoy. 

Chrysler was founded in 1925 and has over 50,000 employees throughout the world. Chrysler suffered in the recent recession and in 2008


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