TOPIC 1 ...
Purpose of a business:
- To make good or services.
- Goods = Physical item
- Services = Non physical items
Purpose of starting a business:
- Sense of acheivement, Be own boss, money,
Consumer v Customer
- Customer: Pays for goods or services
- Consumer uses goods or services
- The wants of a customer of a business.
- Gaining information through primary and secondary data.
Primary (field) research:
- New information
- surveys,focus groups…
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