Business Unit 1 notes:

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  • Created by: Jack
  • Created on: 11-03-11 14:37

TOPIC 1 ...

Purpose of a business:

  • To make good or services.
  • Goods = Physical item
  • Services = Non physical items

Purpose of starting a business:

  • Sense of acheivement, Be own boss, money,

Consumer v Customer

  • Customer: Pays for goods or services
  • Consumer uses goods or services

Customer Needs:

  • The wants of a customer of a business.

Market Research

  • Gaining information through primary and secondary data.

Primary (field) research:

  • New information
  • surveys,focus groups…

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jack simmons

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