Business Marketing Key Terms

HideShow resource information

Business strategy: long term plan of action designed to achieve a particular goal or set of objectives

Functional Objectives: set for each major business function and are designed to ensure that the corporate objectives are achieved

Objectives: statements of specific outcomes that are to be achieve

Corporate objectives: those that relate to the business as a whole

Test Marketing: Involves launching the new product in a small part of the market in order to gauge the viability of a product/service in the target market prior to a main roll out/launch

Moving Averages: a data series and smooths the fluctuations in data to show an average. The aim is to take out the extremes of data from period to…


No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing and competitive environments resources »