- Created by: Taranjit23456
- Created on: 20-05-21 07:52
Marketing Mix - a combination of factors that can be controlled by a company to influence consumers to purchase its products.
The 4Ps are:
Product - the firm must first identify customers' needs (or wants). Then it needs to come up with a product that will fulfil some of these needs.
Price - The price must be one that the customer thinks is good…