Branding and promotion

Types of branding

• Individual brand- like Marmite. Brands that are associated with individual products. Product and brand name are the same. 
• Brand famliy- like cadbury. A whole range of products sold under a brand name.
• Corporate brand- like nestle. Brand name and company name are the same.

Benefits of strong branding-

• Added value
• Ability to charge preium prices
• Reduced elasticity of demand (inelastic)
• Combatting the discounters

Ways to build brands-

• Unique…