- Created by: finleyyy
- Created on: 28-01-20 16:10
Types of branding
- Individual brand- like Marmite. Brands that are associated with individual products. Product and brand name are the same.
- Brand famliy- like cadbury. A whole range of products sold under a brand name.
- Corporate brand- like nestle. Brand name and company name are the same.
Benefits of strong branding-
- Added value
- Ability to charge preium prices
- Reduced elasticity of demand (inelastic)
- Combatting the discounters
Ways to build brands-