Branding and promotion

  • Created by: finleyyy
  • Created on: 28-01-20 16:10

Types of branding

  • Individual brand- like Marmite. Brands that are associated with individual products. Product and brand name are the same. 
  • Brand famliy- like cadbury. A whole range of products sold under a brand name.
  • Corporate brand- like nestle. Brand name and company name are the same.

Benefits of strong branding-

  • Added value
  • Ability to charge preium prices
  • Reduced elasticity of demand (inelastic)
  • Combatting the discounters

Ways to build brands-

  • Unique…


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