Behavioural approach

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  • Created by: sainab
  • Created on: 28-05-10 10:22

Behavioural approach

Positive evaluation

  • Behaviourism is a scientific theory that aims to objectively measure observable behaviour through observations and experiments
  • Behavioural therapies have been successful in treating phobias and eliminating unwanted behaviour.
  • It has impacted on education policy e.g. achievement in school is a matter of creating the right environment (positive reinforcement)

Negative evaluation

  • Use experiments which lack ecological validity
  • Behaviourists use animal studies and the results form animal studies cannot be generalised to humans

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