Attribution Theory

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  • Created by: alice
  • Created on: 19-05-12 16:02

Attribution is the process of explaining what causes behaviour. The theory aims to explain the processes that people use to explain their own and other people's behaviour. It is argued that when something happens, we look to what caused it and explain it in rational terms. 

Kelley's co-variation model suggests that attributions can be explained in terms of co-variation. Things that tend to happen at the same time leads us to expect that one causes the other. It suggests that the way we attribute reasons for behaviours is by examining the co-variance of three factors: consensus, consistency and distinctiveness. For example if…


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