Asch (1955) Opinions and Social Pressure- Context

Earlier studies looked at way people in groups formed own opinions
Jenness (1932)
- Asked students to guess beans in jar
- Given opportunity to discuss estimates
- Then asked to individually to give estimate again
- Found that individual estimates tended to converge to group norm
- Suggested that in ambiguous situation, one looks to others to get ideas about reasonable answer
- Research thought to be limited, specifically asked to produce group estimate, rather than just observing whether they would produce similar estimates individually
Sherif (1935)
- Conducted similar investigation into responses to ambiguous situation using autokinetic effect (stationary…

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