Asch (1955) Opinions and Social Pressure- Context

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  • Created by: Issy
  • Created on: 12-04-11 14:38
  • Earlier studies looked at way people in groups formed own opinions
  • Jenness (1932)
    • Asked students to guess beans in jar
    • Given opportunity to discuss estimates
    • Then asked to individually to give estimate again
    • Found that individual estimates tended to converge to group norm
    • Suggested that in ambiguous situation, one looks to others to get ideas about reasonable answer
    • Research thought to be limited, specifically asked to produce group estimate, rather than just observing whether they would produce similar estimates individually
  • Sherif (1935)
    • Conducted similar investigation into responses to ambiguous situation using autokinetic effect (stationary


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