Laboratory experiments are conducted in a specially designed environment where variables can be well controlled - not necessarily a laboratory. Therefore, it is a highly contrived and controlled situation, often described as 'artificial'.
The researcher decides where the experiment will take place, at what time, with which participants, in what circumstances and using a standardised procedure.
- Control - The researcher can precisely manipulate the IV and carefully measure the DV.
- Replication - It is easy for researchers to replicate their studies; therefore making them more reliable.
- Lack of Ecological Validity - The laboratory experiment is a contrived situation, therefore, the results may not generalise to everyday life
- Total control is never possible - Results may be affected by confounding variables/extraneous variables/demand characteristics.
Field experiments are conducted in participants' natural surroundings, however the IV is still manipulated by the experimenter.
- High ecological validity…