AS business studies contents of a simple business plan

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  • Created by: alexander
  • Created on: 11-02-13 18:44

A simple business plan

The simple business plan is rarely shown to outsiders of the business. It is written

by the entrepreneur, for the entrepreneur. The simple plan helps summarise the

key aims and targets of the business and the actions required to make the business

a reality. It is likely to be written in quite an informal way. What would go into the

simple plan?

The content would include:

– The idea - a simple description of the proposed business

– Where the idea came from and why it is a good one

– Key targets for the business - sales, profit, growth (gives a sense of direction

for the business…


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