AN: Social learning theory
- Created by: charliedee
- Created on: 21-06-17 11:56
SLT - indirect (vicarious) and direct reinforcement.
Modelling - imitating the behaviour of a role model.
Identification - person respects the model or perceives them as being successful or glamorous and associate thinness with these desirable traits.
Media - communication channels, e.g. TV, film, books. This provides a rich source of symbolic models and is a powerful transmitter of cultural ideals about body size and shape. Size zero is presented as a body shape for young women to aspire to.
Vicarious reinforcement - celebrities being rewarded with fame, success, wealth and respect.
Mediational processes - attention, retention, reproduction, motivation.
Reinforcement - consequences of our actions (positive/negative)
Evaluations - strengths
+ Supporting evidence - Dittmar et al (2006)
+ Cultural changes - AN less common in non-western cultures, but incident rates are increasing…
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