All about Lloyd George and the Coalition Gov 1918-1922

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Lloyd George and the coalition 1918-1922

Why did LG win the 1918 election?

  • Liberal split: dispute between the traditionalists (asquithian libs) who believed in laissez faire etc, and the new liberals (LG) who were more willing to get involved (welfare reforms).
  • LG was seen as the "man without a party" so without the Tories support he could not have remained as PM.
  • He was seen as the best man to "win the peace". He also seen as a bold, decisive leader, a man of action.
  • LG's electoral Rhetoric (language due to persuade; manifesto- what the party planned to do):
    • He dominated the hustings and the media and it became "more of a plebiscite than an election" (a vote on one issue, and that was whether to keep LG or not).
    • He was impressive and a persuasive orator (good speaker)
    • He made promises in tune with the mood of the nation such as "make Germany pay" and "homes fit for heroes", (this appealed due to the war)
  • CONSERVATIVES wanted the coalition with LG because:
    • he was the "man who won the war"
    • he was an electoral asset
    • he appealed to the working classes
    • he was a barrier against the spread of communism
    • he had good relationships with Bonar Law (a conservative)
  • The Conservatives had also lost confidence in themselves:
    • hadn't won an election since 1902
    • the extension to the franchise/The representation of the people act (the right to vote) worried them. Women 30+ and all men 21+ could now vote and were less likey to vote conservative as the lower classes liked LG's welfare reforms; (so they wanted LG for the support of the new voters)
    • All coalition candidates were issued with a certificate signed by Bonar Law and LG; "the coupon"
    • With this, it meant that they were unopposed in their constituency by any other coalition candidates which maximised their chance of success (88% of coalition candidates were elected)
    • This particulary disadvantaged Labour:
      • Constituency A:
      • 40…




Was really useful! Thankyou heaps! Some things could be a bit clearer though :)

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