Aims and Objectives

Profit Maximisation

• Find newmarkets
• Increase promotion
• Revise pricing policies
• Improve customer service
• Set performance targets for all employees
• Reduce costs 

Growth

• All of those listed in profit maximisastion
• Widen customer base
• Research and develop new products
• Establish business name as market leader

Gaining Market Share

• All those listed in profit maximisation
• Achieve an annual growth in sales figure e.g. by 10%
• Ensure prices are set…