Aims and Objectives

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  • Created by: K
  • Created on: 09-05-13 12:20

Profit Maximisation

  • Find newmarkets
  • Increase promotion
  • Revise pricing policies
  • Improve customer service
  • Set performance targets for all employees
  • Reduce costs 


  • All of those listed in profit maximisastion
  • Widen customer base
  • Research and develop new products
  • Establish business name as market leader

Gaining Market Share

  • All those listed in profit maximisation
  • Achieve an annual growth in sales figure e.g. by 10%
  • Ensure prices are set…


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