- Created by: Stranger24
- Created on: 05-07-12 14:22
Quantitative researchers prefer interviews to participant observation because:
Larger samples can be used.
Statistical data can be produced with the coding of questions.
The research can be replicated to increase reliability.
Qualitative researchers prefer interviews to questionnaires because:
Concepts can be clarified – there is more opportunity for respondents to express ideas in their own way, say what is important to them and explore issues…