Absorption-Addiction Model

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AA model was created by Mcutcheon et al. It says people form parasocial relationships when they have a weak sense of Identity - individual finds their own life deficient, so they follow a celebrity as a source offulfilment.

Absorption - Indiviuals use relationships as a form of escapism by beingabsorbed into a celebrity following. 
Addiction - In some cases the parasocial relationship becomes addictive, and the indivdual becomes more and more obsessed with the celebrity. This can lead to extreme behaviour, like stalking. This usually happens as a result of poor mental health, or some sort of personal crisis. 

The AA model is closely linked to the three levels of parasocial relationships - The first level (entertainment social) occurs in the…

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