Ronald Reagan (50.8%), Jimmy Carter (41%)
Why did Reagan win?
Reagan: Great Communicator:
Sportscaster: Reagan's four years as a highly successful sportscaster in Iowa gave him experience in captivating an audience.
Hollywood actor: In 1937, Reagan broke into Hollywood movies in 50 movies, learned to give audiences a range of good performances. Gave monologues on politics/society/economics.
Trade union leader (1947): Elected President of the Screen Actors Guild. As a union president, he aquired negotiating skills.
Television star: learned how to boost morale and encourage 700,000 employees to have a sense of identity. Ten minute standing ovation for a speech he did.
Wanted to lower taxes (Reaganomics): Proposed a 30% tax cut for the first three years of his Presidency.
The bulk of the cut would be…