Change became more rapid, millions of peoples lives changed, and was affected by the key factors below.
- By the 1960s, most teenagers had more money and were able to spend more than their predecessors in the 1950s.
- Teenagers became consumers, and record labels, fashion houses and TV companies responded to the new teenage market.
- New, portable radios became available because of developments such as the transistor and better, more lightweight batteries. This meant that teenagers could listen to their favourite music with their friends rather than the rest of the family.
- Similarly, record players became much cheaper in the 1960s meaning many teens could have one of their own.
- Consequently, the number of 'singles' sold by record companies jumped from 5 million in 1955 to 50 million in 1960.
TV and Radio
- By the early 1960s, TV and radio producers began to produce programmes specifically for teenagers. Probably the most significant of these was launched on Friday 9 August 1963 at 7 p.m. It was called 'Ready, Steady Go!' and in many ways it summed up the new 'swinging sixties'.
- The audience was made up of fashionable, good-looking teenagers.
- The main presenter, Cathy McGowan, was an attractive teenager.
- Popular bands played on the show, including The Beatles and The Rolling Stones.
- The studio set changed each week and cameras were placed at unusual angles.
Transport and fashion
- In the early 1960s, teenagers were able to take advantage of improvements in public transport, particularly in cities, and scooters and bikes became more affordable.
- As a consequence, many teenagers were able to travel more widely and meet with friends in fashionable places.
- Clothing, too, became cheaper and more colourful and cheaper.
Youth in the 1960s
- The most significant development in the 1960s youth culture was the explosion of musical talent.
- In the 1940s an 1950s, music was denominated by big bands…
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