1.3 market positioning

  • Created by: parker123
  • Created on: 17-11-18 12:34


  • market positioning is concerned the the perseptions consumers have about products.
  • consumers position a businesses product in relation to those competitiors. 
  • some approaches businesses might use to position its products are: 
    • The benefits ofered by the product -- style, quality. 
    • the unique selling point-- this is the key aspect of product that sets it apart from competitiors. 
    • the attributes of the products-- e.g a solgan for the products 


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