1.11 The Market

Mass Market -  this is the market aimed at the general population e.g. regular toothpaste & other necessity products

Characteristics:

• a product that is sold to all consumers in the same way e.g. coca cola - there is one advert for everyone

Pros:

• large scale production means that the business can benefit from economies of scale and lower their average unit costs
• mass marketing is straight forward as…