The mass media is a secondary agency of socialisation
They are part of the way that people learn about the social world beyond there primary agent of socialisation - family
Parents, peer groups, school and friends will have a powerful influence on aspirations and behaviour but the media also present images that dominate peoples lives
Some people argue that the media should represent the world in a biased and non stereotypical view on reality
However, much of the media is biased and is based on stereotypes and exaggerates representations of society especially in television and films
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Families and the Media
Many sociologists think that television were replacing traditional family gatherings around the fireplace
This was when families would talk about the events of the day and listen to the radio or read a newspaper
There were physical changes in the living rooms of families as they arranged chairs to view the television
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