He said we need to consider seven different factors, his Hedonic Calculus or the Felicific Calculus.
1. Intensity (how great the pleasures/pains will be)
2. Duration (how long the pleasures/pains will last)
3. Certainty (how likely certain outcomes are)
4. Propinquity (how near to you the pleasures/pains will be - i.e. how much they will affect you personally)
5. Fecundity (how likely the pleasures/pains will be followed by similar pleasures/pains)
6. Purity (how likely the pleasures/pains will be followed by the opposite types of pleasures/pains)
7. Extent (how many people will be affected by it)
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