Using Objectives and Strategies

Definitions of Chapter One in the AQA Textbook

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Objectives: Goals or targets that must be achieved in order to realise the stated aims of an organisation, department or individual team. Objectives tend to be medium to long term.

Corporate Objectives: The goals or targets of the whole organisation, usually based on its mission or aims.

Functional Objectives: The goals or targets of each of the functional areas of a business, usually based on its corporate objectives.

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