- Advertising - Using the media to communicate with customers (e.g.TV, radio, internet, newspapers)
- Direct Marketing - The business personally contacts people to give them information (e.g. post, phone, email, face to face), this can be cheap and quick, however fsce to face is very time consuming.
- Sales Promotions - This involves changing what the customer offers for a period of time (e.g. price reductions, free gifts), this will gain new customers, however there is a short term loss of profit and can't guarentee repeat custom.
- Sponsership - A business pays money to something like an event or sports team to get its name publicised and endorsed, this will target a large market however, the event could fail and its very costly.
Comments
No comments have yet been made