Unit 1 - Sociology

• Inspired by the media advertising
• Companies and brand now operate on a global scale e.g. mcdonalds
• Local cultures weakening as in the face of competition

Where some customs, traditions, or products that DO NOT oriniginate from America..

e.g. football, electronic goods, bollywood

The global and the local are connected

• Global events can have local repercussions - global economic downturn causes local uneployment

Where you are excluding disabled people from full particpation in society as they face unneccesary physical barries

• Not valued
• Treated as a child
• Not a whole person
• Negative - do not think they can last long in the outside world
• Not capable of doing normal things
• Ask questions
• Low expectations

• Lack of dignity
• Low self-esteem
• May not have the confidence to ask for help

• Aims to convince people that their sense of self depends on buying into the very latest and ever changing lifestyle trends, to the benefit of the large businesses making the products required to establish those identities

The expected pattern of behaviour associated with a particular social status

Observes that science subjects tend to be seen as masculine by both teachers and pupils.

Also argues that the behaviour of boys themselves can dominate science classrooms.

Reflects the values of PATRIARCHAL IDEOLOGY

Emphasizes the importance and power of the mass media and pop culture in shaping consumer choices

Believes that peoples' occupations and the way they experience their work, such as the amount of independence and satisfaction they have there, have important influences on their leisure

Believes there is an underclass - a group who perfer to live off crime or welfare benefits rather than work