Compliance - going along with a group in order to gain approval. Individuals engage in a process of social comparison when exposed to the views of the group, concentrating on what others say or do so they can adjust their actions to fit in. Compliance doesn't result in any change in the person's private attitudes, only the views and behaviours they express in public.
Internalisation - going along with a group because you accept their views. Individuals are encourages to engage in a validation process, examining their own beliefs to see who is right. The individual may then be convinced that they are wrong and the group is right. This can lead to acceptance of the group's point of view both publicly and privately.
Identification - when an individual accepts influence because they want to be associated with another person or group. This has elements of internalistion and compliance.
Each of these types of conformity has a particular set of motivating conditions that leads to a conforming response.
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