In order to gain approval of a group. A person may agree in public with a group of people but the person actually privately disagrees with the group’s viewpoint or behaviour. The individual changes their views, but it is a temporary change.

[agree in public, disagree in private, opinion - no change]


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someone conforms to the demands of a given social role in society. For example, a policeman, teacher or politician. This type of conformity extends over several aspects of external behaviour. However, there still be no changed to internal personal opinion.

[adopts a groups attitudes and behaviours, no change in opinion]


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acceptance of views. Publicly changing behaviour to fit in with the group while also agreeing with them privately. An internal (private) and external (public) change of behaviour. This is the deepest level of conformity were the beliefs of the group become part of the individual’s own belief system.

[agree in public and private, change of opinion]

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